Paysafe, FTSE 250 Card payments company
Paysafe has a complex history of mergers and acquisitions and rebranding since 1996. As a tool for new employees to grasp this story of it’s evolution a family tree was developed.
Paysafe wanted to create an animated video to explain this journey. I decided early in the process that trying to tackle this in the same way as the poster would be too confusing and suggested and alternative format that took the viewer on a journey of events in the timeline as well as incorporating a sidebar that updated the status of
The video was a success, the client was in agreement that the journey through the timeline was a more effective way of presenting this complex piece of information.
The video was used as part of an introduction to new employees and graduates and was also played in the reception area of many of their global offices.